Find your own joy

Therapy for People-Pleasers in NY and California

You deserve to feel confident, respected, and empowered in all of your relationships.

We specialize in evidence-based therapy for people-pleasers.

What is a People-Pleaser?

People-pleaser (noun) : someone who continuously strives to make others happy, often at the expense of their own needs, desires, and well-being. While their intention is typically rooted in kindness, the constant drive to seek approval and avoid conflict can lead to exhaustion, resentment, and a sense of lost identity.

What are the Signs of People-Pleasing?

Chameleonizing

You adjust to your environment and to others to keep everyone around you happy.

Vigilance

You scan the mood and behavior of others to predict their needs and preemptively meet them.

Hyper-functioning

You take on more tasks than you can handle, hoping that by doing so, you'll be appreciated or validated.

Minimizing

You’d rather suppress your own needs, feelings and opinions than risk upsetting anyone.

conflict avoidance

The thought of disappointing others is unbearably painful and must be avoided at all costs.

Reassurance-seeking

You crave positive feedback and may feel unworthy or anxious without it.

Poor relationships

You remain in dissatisfying and sometimes harmful relationships in an effort to prove your worth.

Poor boundaries

You grant others access to you, your time and your resources despite it being harmful to you.

Self-Abandoning

You believe that your worth is wholly defined by whether people like you.

Why Do People Become People-Pleasers?

At its core, people-pleasing is driven by the fear of rejection, the desire for acceptance, and a lack of self-worth or personal boundaries. It’s often an adaptive strategy developed over time to cope with insecurity, social pressure, or difficult relationships. While these behaviors may have served a protective function in the past, they can become unhealthy patterns that diminish one’s sense of self and well-being.

The Hidden Cost of People Pleasing

Burnout and exhaustion

Constantly putting others first and assessing for their needs leaves little room for self-care, leading to physical and emotional exhaustion.

Resentment

Routinely suppressing your own desires and needs may lead to frustration, resentment and bitterness towards those you compromised yourself for.

Loss of Authenticity

When you spend so much energy trying to be what others want, you may lose sight of who you truly are, what brings you joy and what you truly want out of life.

Low Self-Esteem

You may have a wavering sense of self-worth that is entirely contingent upon external validation.

If these things are on your mind,
you’ve found the right place

Our team will use the following modalities to support you

Recognizing that you're a people-pleaser is the first step toward healing. It’s important to learn how to set boundaries, communicate openly, and prioritize your own needs.

Our therapists will use the following modalities to help you build the skills you need:

  • CBT is a structured, goal-oriented therapy that focuses on identifying and changing negative thought patterns, emotions, and behaviors. People-pleasers often have distorted beliefs about their worth being tied to pleasing others, and they may feel anxious about disappointing people or being perceived as selfish. CBT helps identify these patterns, understand how they maintain the behavior, and develop healthier ways of thinking and acting.

    How CBT Can Help:

    • Identifying Cognitive Distortions: People-pleasers often engage in cognitive distortions such as mind reading (assuming others will be upset if they don't please them), catastrophizing (believing that setting boundaries will lead to rejection or conflict), and should statements (believing they "should" always put others' needs before their own). CBT helps identify these distorted thoughts and replace them with more balanced, realistic ones. For example, "It’s okay to say no sometimes, and I don’t need to be perfect to be loved."

    • Challenging Core Beliefs: Many people-pleasers have deeply held beliefs such as, "If I don't please others, they won’t like me," or "I’m not worthy of love unless I’m helpful." CBT can examine and challenge these beliefs, developing a healthier sense of self-worth that doesn’t rely on external validation.

    • Behavioral Interventions: People-pleasers often engage in behaviors that undermine their own needs, such as overcommitting, neglecting self-care, or suppressing emotions. CBT uses behavioral experiments to test out new behaviors, such as saying "no" or expressing their true feelings. By practicing these behaviors in real-life situations, you can see that your fears of rejection or conflict are often unfounded, and that it's possible to have boundaries without losing relationships.

    • Gradual Exposure to Discomfort: Setting boundaries or saying "no" can be very anxiety-provoking for people-pleasers. CBT helps practice exposure techniques where you gradually face situations that trigger anxiety (like turning down a request or asking for help). Over time, you learn that these actions are not as threatening as you might have once believed.

    Techniques in CBT for People-Pleasers:

    • Thought Records: Tracking your thoughts, emotions, and behaviors to identify patterns of people-pleasing and assess how realistic or helpful your beliefs are.

    • Behavioral Activation: Engaging in small steps to practice saying "no," prioritizing self-care, or asserting your needs, and then tracking the emotional outcomes.

    • Cognitive Restructuring: Challenging limiting beliefs such as "If I don’t help them, they will hate me" and replacing them with healthier alternatives like "It’s okay to prioritize my needs and still have fulfilling relationships."

  • Somatic Experiencing (SE) is a body-focused therapeutic approach that aims to release trauma and tension stored in the body. People-pleasers often hold emotional tension in their bodies, which can manifest as muscle tightness, shallow breathing, or a sense of being on edge. These physical responses may stem from a history of trauma or emotional neglect where you learned to suppress your needs to avoid conflict or rejection. SE helps connect with your body, process stored emotions, and cultivate a greater sense of self-regulation and awareness.

    How SE Can Help:

    • Connecting with Body Sensations: People-pleasers often live in their heads, overthinking and worrying about others’ needs, but may neglect their own bodily cues. SE encourages individuals to become more aware of their physical sensations when you feel compelled to please others. For example, you might notice tension in your shoulders or an anxious stomach when you’re about to say "no" or express a need. Becoming aware of these sensations helps people-pleasers stay grounded and avoid automatically jumping into people-pleasing behaviors.

    • Regulating the Nervous System: People-pleasers may experience chronic stress, anxiety, or nervousness, often tied to a fear of rejection. SE focuses on self-regulation techniques, like grounding, breathing exercises, and body awareness, to help you calm your nervous system when you feel triggered by the pressure to please others. This allows you to pause, take a breath, and respond from a place of clarity and choice rather than automatic compliance.

    • Discharging Held Emotions: SE works by helping release emotions that are trapped in the body, such as fear, guilt, or resentment. People-pleasers often suppress their true feelings to maintain harmony, but these emotions can accumulate and manifest as tension or discomfort. SE helps process these emotions, which may involve gently titrating (breaking down) the emotional charge of past experiences of neglect, rejection, or shame. By releasing these pent-up emotions, individuals can gain greater emotional freedom.

    • Building Resilience: SE helps build resilience to difficult emotions and situations. When people-pleasers feel the urge to meet someone else’s needs at their own expense, SE can help identify the somatic cues that signal you are about to override your own boundaries, allowing them to pause, reflect, and choose to act in alignment with your authentic desires.

    Techniques in SE for People-Pleasers:

    • Tracking Sensations: Paying attention to bodily sensations (e.g., tightness, warmth, discomfort) when faced with situations that trigger people-pleasing behavior, and using mindfulness to stay present.

    • Pendulation: Moving between feelings of discomfort (such as fear or anxiety about disappointing others) and states of calm, which helps experience both emotional distress and relief without becoming overwhelmed.

    • Titration: Gradually allowing suppressed emotions related to people-pleasing (e.g., anger, frustration) to be experienced in manageable doses, so that you can begin to feel more comfortable expressing these emotions.

  • Internal Family Systems Therapy (IFS) views the mind as made up of different parts (e.g., the inner critic, caretaker, perfectionist, people-pleaser, vulnerable child, etc.) that play different roles in an individual’s life. IFS helps people-pleasers recognize and heal the internal conflicts between these parts, particularly the protective parts that developed in childhood to manage fear, insecurity, or neglect. People-pleasers often have parts that seek approval and suppress their authentic needs in order to feel safe or loved. IFS helps people reestablish self-compassion, internal balance, and greater self-agency.

    How IFS Can Help:

    • Identifying and Understanding Parts: People-pleasers often have a "People-Pleasing Part" that drives them to constantly meet the needs of others at their own expense. This part might be trying to protect you from rejection or abandonment, but it can also keep you stuck in unhealthy behaviors. IFS helps identify and understand the motivations of the people-pleasing part, offering compassion and insight into why it developed in the first place.

    • Healing the Vulnerable Parts: Many people-pleasers have vulnerable parts that are afraid of being unworthy or unloved. These parts may be linked to early childhood experiences where your emotional needs were neglected or dismissed. IFS helps connect with and heal these parts by providing them with the emotional validation, care, and nurturing they may have missed as children. The Self (the core, compassionate, wise part) offers the guidance to these vulnerable parts, helping them feel safe and supported.

    • Transforming Protectors: The people-pleasing part is often a protector, trying to avoid the fear of rejection or failure. IFS allows you to engage in a dialogue with the protector, helping it to see that you are now capable of handling rejection and conflict without being overwhelmed. Over time, the protector learns that it is no longer necessary to please others to gain love or approval.

    • Developing a Balanced Self: IFS helps people-pleasers strengthen their Self (their compassionate, grounded center) to take the lead in their lives. The Self can set healthy boundaries, assert needs, and make decisions that prioritize the individual’s well-being. As people-pleasers reconnect with their Self, they can trust themselves more and recognize when they are overextending or compromising their own needs for the sake of others.

    Techniques in IFS for People-Pleasers:

    • Parts Mapping: Identifying and understanding the various parts of the self, including the people-pleasing part, the inner critic, the caretaker, and the vulnerable child, to understand their roles and motivations.

    • Self-to-Part Dialogue: Engaging in compassionate conversations between the Self and the people-pleasing part to understand its intentions and gently shift its behavior toward healthier patterns.

    • Unburdening: Helping the people-pleasing part release any emotional burdens it carries, such as fear of rejection or feelings of inadequacy, so that it can function in a more balanced way.

In summary

Using Cognitive Behavioral Therapy (CBT), Somatic Experiencing (SE), and Internal Family Systems (IFS) together can provide a comprehensive framework to help people-pleasers break free from the cycle of self-sacrifice, overcommitment, and people-pleasing behaviors.

  • CBT helps them identify and shift negative thought patterns and beliefs about their worth.

  • SE supports them in regulating emotional distress and reconnecting with their bodies.

  • IFS helps them understand and heal the internal parts that drive people-pleasing behaviors, allowing them to reconnect with their authentic self and establish healthier boundaries.

Together, these therapies support people-pleasers in developing a more balanced relationship with themselves, learning to prioritize their own needs, and creating healthier, more authentic relationships with others.

Meet our People-Pleaser Therapists

  • Janine Cheng, LCSW

    FOUNDER + CLINICAL DIRECTOR

  • JOY BELAMARICH, LCSW

    STAFF THERAPIST

  • MARISSA KIRSHENBAUM, LMSW

    STAFF THERAPIST

After Therapy For People-Pleasers

Many patients complete therapy in 6 - 8 months & report:

Emotional & Mental Well-being

  • Increased self-worth independent of others' approval

  • Reduced guilt when prioritizing personal needs

  • Improved emotional resilience and confidence

  • Less anxiety about disappointing others

  • Greater sense of authenticity and self-expression

Cognitive & Behavioral Changes

  • Ability to say “no” without excessive guilt or over-explaining

  • Healthier decision-making based on personal values, not just others’ expectations

  • Less over-apologizing and self-blame

  • Reduced fear of confrontation or conflict

  • Improved ability to express honest thoughts and opinions

Work & Productivity

  • More balanced workload without feeling responsible for everything

  • Less burnout from overcommitting or overextending

  • Increased ability to delegate tasks without feeling selfish

  • More confidence in advocating for fair treatment

  • Ability to accept constructive feedback without personalizing it

Relationships & Social Well-being

  • Healthier, more reciprocal relationships

  • Stronger boundaries without fear of rejection

  • Less emotional exhaustion from managing others’ emotions

  • More fulfilling connections based on mutual respect, not just giving

  • Reduced fear of being “selfish” for taking care of personal needs

Ready to connect with your own needs?